Style is one of the most powerful ways of communicating your authentic self to the world. A white shirt might seem simple, but we are all about finding the right fit and feel at ZOE, and ultimately empowering our wearers to style it their own way. It’s about comfort and confidence. Whether you’re coming out of your Sunday morning yoga class, after a fresh look for your next meeting, out for a walk with the kids or glamming up for an evening out

In keeping with the theme of modern design and styling, the brand is also committed to avoiding over production and overstock, and employs a made-to-order approach. 

All shirts are made to order, and ZOE follows a pre-order system, meaning collections will be produced in limited quantities. The brand also follows a stand-by production model, so they are poised to make more shirts only if the demand is there. This approach allows us to be more sustainable in terms of design, product and shipping, ensuring the impact we make through these processes is purposeful and kept to a minimum